Tarzan Kay – Email Empire

TARZAN KAY – EMAIL EMPIRE
If you want to build an empire and make big money online….
You’ve probably been told that “the money is in the list.”
And that’s a dangerous half-truth.
Your online empire is only as strong as your relationship with your subjects subscribers.
So it’s time to start sending them emails they’ll love, while getting clear on the must-have elements of an email-powered empire.
Hey there, entrepreneur!
I see you writing the “I know it’s been awhile since my last email” emails.
And I know your pain.
I’ve interviewed dozens of clients and fellow entrepreneurs about their email marketing habits, and the most common refrain I hear is this:
“Oh shoot! I need to do more of that!”
(Except with more swear words.)
Here’s what I told them every single time:
If you don’t get real about writing clickworthy emails on the regular, you’ll struggle to make money online.
If you’re going to sell out your programs and have clients begging to work with you, you need to nail this stuff.
And I can help you do that.
Here’s what no one talks about when it comes to email marketing
Even if you have a list with thousands of emails on it, you have to send them gloriously open-worthy emails if you want them to buy from you. So obvious, right?
But here’s the not-so-obvious bit:
THERE’S A MAJOR MINDSET ASPECT TO SUCCESS WITH EMAIL
…which is why you may be feeling blocked about pressing “send”
If you want your subscribers to open your emails, click every link and buy your products & services, you need to either deal with your messy, self-worth stuff, or check it at the door.
UNLESS YOU L-O-V-E YOUR EMAIL PLATFORM, YOU PROBABLY WON’T USE IT
…so maybe hold off on the fancy, does-everything-including-the-dishes software just yet
If you’re going to get consistent about emailing your list and give yourself permission to press “send” w-a-y more often, you need a platform that’s easy (and preferably fun) to use.
YOU DON’T HAVE TO HAVE A WELCOME SEQUENCE
…a well-written welcome email will do
Too many entrepreneurs get so stuck on writing a welcome sequence, they miss out on a golden opportunity to actually sell their subscribers something they’ll love, when they’re ripe & ready.
Here’s Why You May Be Struggling to Crack Open Rates of 20%
(And How to Guarantee Your Emails Command Attention)
ARE YOU FULLY OWNING YOUR MESSAGE?
No matter how powerful your subject lines, if you haven’t resolved your internal dramas around showing up in your subscribers’ inboxes, you’ll struggle to inspire them to read your emails and take action.
HAVE YOU PLANNED YOUR EMAIL SEQUENCES?
An email sequence is like a map, directing your subscribers where you want them to go. If you don’t give them the map, they’ll wander all over the place, and eventually….right into someone else’s snazzy funnel.
ARE YOU SPEAKING IN CORPORATE-TONGUES?
Your emails should sound like you. You can experiment with voice & tone, but in the end, you need to sound like a real person, not some guy in a boardroom.
ARE YOU SWEATING OVER EVERY “UNSUBSCRIBE”? (and you don’t want to offend anyone)
Phooey! Dominating your industry isn’t about being all nicey-nicey, it’s about selling. So it’s time to shake off the unsubscribe-o-phobia, and start owning your message.
A complete A-Z course for email marketers, from choosing the right software to closing the deal
This is everything I’ve learned writing hundreds of emails for clients—welcome sequences, sales sequences, webinar show-up sequences, you-name-it-I-wrote-it sequences.
I’ve used these strategies in my own business to generate endless leads for my copywriting services, win Marie Forleo’s “Because You’re Awesome” award for my B-School promotion, AND Copy Hackers’ Email Copywriting Challenge.
This in your invitation to take your place on the throne
Sure, you’ll learn simple email hacks you can start using right away to improve open rates and get the clicks.
But more importantly, you’ll figure out what’s standing in your way as you enter email marketing territory, work through your icky sticky mental blocks, and come out swingin’ as empress (or emperor) of your realm.
The end result: Your own private kingdom of loyal subscribers who obsess over your emails and buy all your stuff
Picture yourself reigning supreme, in a world where…
When you need to drum up some cash, you send 1 email to your list and boom! New clients flood in.
You’re 100% cool taking time off to build your online program, because you have a captive audience waiting to buy it.
Instead of scraping for clients and customers by competing on price, you charge a premium for your services, and have people ready to hand you their credit cards.
You know exactly what kind of offer your subscribers need, and how to sell it to them (because they told you in their own words!)
If you choose to go full-in with your email marketing, all this is possible and more
A sneak peek inside Email Empire