NICHE STARTER PACKS – 70 FREE PRE-WRITTEN CONTENT BUNDLES LIST
Is buying pre-written articles for content marketing worth it? With the adoption of content marketing by brands from all industries has been steadily increasing in the past few years. In 2018, 57 percent of B2C marketers were planning to increase their content marketing spending in the following 12 months.
The most commonly used type of content – after videos and whitepapers – is blog posts, used by more than 80 percent of marketers. That’s a lot of companies buying articles to meet content demand.
Many of these articles are pre-written, which can benefit businesses that are looking to jumpstart content campaigns or cover gaps in their content calendar. But is buying ready-made content a long-term, viable option?
In this article, we’ll look at buying pre-written articles for content marketing, and offer several tips on making the most out of ready-made content.
There are pros and cons to purchasing pre-written content, however it’s overall a simple and easy way to push content out when you have limited time and resources. When you purchase full rights, you can even put your name to the content.
Still, you have to make sure that any content you buy is relevant to your audience. Don’t publish new content just because you can. Have a clear goal in mind. If an article lacks purpose, tweak it to suit your marketing goals. Add calls-to-action to encourage readers to take whatever action you want them to take.
With so many companies buying pre-written articles, the competition has never been higher. This is why many companies are choosing to order custom content that is written with their business and target audience in mind. Finding freelance writers that will create unique content for you may cost slightly more, but it’s a sensible marketing investment.
If you’re unsure, try ordering both pre-written and custom content and see what works best. You may find that it’s a combination of both that suits your business in the long term.