Lean Content Academy – Copy Generator Tool

Features

• STEP 1: Define the problem: This sheet is based on the PAS framework – Problem, Agitation, Solution. So let’s start with the P. What’s the issue your audience is facing, and why haven’t they already solved it?
• STEP 2: Define the cost of the problem: What’s the agitation, or the ‘problem behind the problem’? What is motivating your audience to want to solve this – and what will happen if they don’t do something about it?
• STEP 3: Break down your solution into granular fragments: Using the formulas that are preloaded into the spreadsheet, and based on your previous answers, you can break your offering down into simple understandable parts. The key here is alignment – the format of this tool helps you to ensure you’re putting the right information into the right place at the right time.
• STEP 4: Add in key elements of supporting information: Based on the science of decision-making, we’ve provided scope to include choice-authenticators such as authority (why they should buy from you) or social proof (evidence that others are doing the same).
• STEP 5 :Copy the outputs from the Output tab: The information from the first tab will flow into a special structure, designed and devised by us based on our extensive knowledge of consumer psychology. This forms the basis of a killer sales page – and after a quick fine-tune, you’ll be ready to go live and start selling more.