Lean Content Academy – Advanced Content Roadmap Generator

Features

• STEP 1
• Define the audience: Answer simple questions about your key personas to frame the content you’re about to plan.
• What do they want, and how can you give it to them?
• STEP 2
• Orientate your goals: What do you want your audience(s) to do? Our tool will help you create a simple one-line statement to sum this up.
• STEP 3
• Break down your content journey: Using a framework that’s preloaded into the spreadsheet, and based on your previous answers, identify the content touchpoints for each stage of your personas’ journeys.
• What does your target audience need to know at this stage to progress their journey – and how can you influence this using your content?
• STEP 4
• Evaluate your content categories: Left something out? This is your chance to catch it, go back, fine-tune your personas – and let your content help you better understand your audience.
• STEP 5
• Organise your content roadmap: Use a preloaded table based on your answers in Steps 1-4 to lay your content out in one place – then use in-built formulas to help you identify the content themes you need to prioritise.