Features
- MODULE 1: Why Facebook Live and Why Now?
- The power of Facebook Live for your business
- 10 BIG reasons why NOW is the time for marketers to pay attention to Facebook Live
- MODULE 2: Facebook Live Quick Start Guide
- Exactly how the Facebook Live app works
- How to set up “interest lists”
- How to use Facebook Live in a Facebook Group, on your Fan Page and/or for events
- How to overcome the fear factor to confidently hit the “Go Live” button
- Things you should know before doing your first Facebook Live broadcast
- How long each broadcast should be
- MODULE 3: What to do DURING Your Facebook Live Broadcast
- How to introduce yourself and establish credibility fast
- Tips to build a large and engaged subscriber base
- How to take and answer questions like a pro
- A foolproof technique to instantly shut down “trolls”
- The best way to ask people to take action (and actually have them do it!)
- MODULE 4: Growing Your Facebook Live Community
- How to instantly get more people watching your Facebook Live broadcasts
- How to amplify the reach of your Facebook Live broadcast to build a huge, engaged community
- MODULE5: Rocking Facebook Live Like a Pro
- How to host a “kick booty” broadcast that people love
- Developing an interesting content strategy. What oh what do you talk about?
- MODULE6: Facebook Live for Sales and Marketing
- How to build your brand on Facebook Live
- How to use Facebook Live to grow your email list (fast!)
- How to do a “flash sale” on Facebook Live
- MODULE 7: Get the Most “Bang” Out of Your Broadcasts
- How to keep the momentum rolling even after the Facebook Live broadcast ends
- How to re-purpose your broadcasts to create your own platform-driving content machine
- How to edit and optimize your Facebook Live video
- How to add captions to your video and triple the number of views you get
- How to build playlists so people can watch ALL of your broadcasts
- MODULE 8: Lights…Camera…Action!
- How to set up your equipment and lighting to create a studio quality feel
- Tips, tricks and techniques to make sure you always feel good an look GREAT on Facebook Live
- MODULE 9: Broadcasting from Your Desktop
- Understanding why and when you should broadcast from your desktop
- How to set-up to broadcast in landscape mode from your desktop
- MODULE 10: What do the Numbers Mean?
- Where to find the stats and data on each broadcast and understand what all of it means
- How to use data to build a better future broadcast
- Using Facebook Live data to drive overall business objectives
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