What will you get
FE – B2B Sales Management Bundle – $1499
- Triangle Selling
- Why the tips and tricks you find on social media don’t work
- How to segment your market and identify your ideal customers
- How to evaluate direct vs. indirect competition
- Where your winning zone is and how to position your conversations where you win
- How to use the Target Market Matrix instead of the old Ideal Customer Profile and why it works in 2021
- How to use the tap into the emotions that drive buying decisions
- How to turn features and benefits into pain questions
- How to get prospects to willingly disclose urgency and priority
- When to talk about your solution (it’s not at the start of a conversation)
- The only 6 minutes of sales psychology you’ll ever need
- To evaluate if your sales stages are slowing you down
- How to control meetings and create urgency
- The secret formula for closing deals fast – even complex sales cycles
- How to avoid the 7 Deadly Deal Killers
- How to uncover a prospects willingness and ability to buy from you
- The difference between Handling Objections (old method) and Managing Resistance
- How to conduct demos and presentations that convert to closed business
- How to keep prospects engaged throughout the sales cycle. Especially complex sales
- How to constantly get tons of high-quality referrals
- What notes B2B sales pros take on sales calls and why
- How to close inbound leads… they are not as warm as you think
- How to Convert Trials and Pilots
- Whether trials make sense for your business and for your customer?
- The steps before initiating a trial, what are the key prospect resources you need to gather?
- How to roll out trials and pilots in a way that ensures engagement
- how to keep trial users from going dark during the evaluation process
- How to tee up trials in a way that ensures success and won deals
- How to Hire Salespeople Who Perform
- The hidden challenges in hiring salespeople
- How to define your hiring goals and target profiles
- How to establish a competency model for benchmarking
- How to create an experience model
- How to generate high-quality, ongoing sales candidate referrals
- How to nurture candidates throughout a competitive hiring process
- The interview process that saves team bandwidth and earmarks the best candidates
- How to define roles in the interview process
- The Golden Phone Screen and why it’s highly effective with sales people
- How to conduct effective chronological interviews