Features of Boyuan Zhao – Ecommerce Email Marketing School
What You Get:
Welcome To The Ecommerce Email Marketing School
- Meet the instructor
- Support guide & program maximisation
- False beliefs around emails
- Metrics meaning & email roadmap
- Klaviyo setup
- Advanced Klaviyo metric setup
Acquisition Flows
- Welcome flow
- Abandon checkout flow
- Abandon cart flow
- Abandon product flow
- Abandon site flow
Retention Flows
- Customer thank you flow
- Customer win back flow
- Customer upsell flow
- Sunset unengaged flow
Campaign Mastery
- Plain text or design emails
- Sales campaign best practices with examples
- Announcement campaign best practices with examples
- Holiday campaign best practices with examples
- Content campaign best practices with examples
- Campaign calendar excellency
- Doubling down effectively – strategy for sales
- Two & Four day double down strategy
How To Run A Tight Email System
- How to design a high converting email
- How to communicate email designs to graphics team
- Email copy masterclass
Email Capture, high converting form framework
- How to capture leads through pop ups, giveaways and collaborations!
- High converting pop up form
Email Optimisation, 8 figure decision framework
- Decision making framework for optimisation
- How to conduct split tests: Flows
- How to conduct split tests: Campaigns
- How to conduct split tests: Forms
- How to conduct split tests: Segments
Thank you for joining me! + Additional Resources
- Swipe File Of Email Designs
- Black Friday Strategy
- Deliverability 101
Live Strategy Sessions
- Live Strategy Call 05.10.2021
- Live Strategy Call 13.10.2021
- Live Strategy Call 19.10.2021
- Live Strategy Call 26.10.2021
- Live Strategy Call 16.11.2021
- Live Strategy Call 02.11.2021
- Live Strategy Call 07.12.2021
- Live Strategy Call 30.11.2021
- Live Strategy Call 16.11.2021
- Live Strategy Call 11.01.22
