Feature of Andé Morys – Applied Neuromarketing
Course curriculum
1. Brain fundamentals
- How the brain basically works
- Why customers are not in control of their mind
- Why neuromarketing should be part of the core business model
2. Control the attention
- People don’t control their attention rationally
- Five proven ways to influence perception
- Why perception is crucial for optimization success
- How to implement it in your process
3. Emotional resonance
- How the customer journey starts with emotional decisions
- Understand how your customers really decide
- Mechanisms to influence the customers decision
4. You have only 50 ms
- Understand why the brain makes fast decisions
- Utilize this knowledge for increased trust, relevance, and clarity
- Reduce bounce rates and engage visitors on your page
5. Implement core principles in your process
- Disrupt or die: Why CX happens in the mind of the customer and how it affect growth
- The core principles of your optimization process
- Implementing behavioral principles to accelerate your growth
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